>Fairtrade with Josef Vissionovich


Tesco’s fairtrade coffee bears an image worrying reminiscent of a youngish Stalin. Somehow, I don’t think Josef Vissonovitch would have approved of Fairrade – as we know, he was not one to approve of petty bourgeois commodity production. Still, no doubt this will encourage the friend of mine who always turns down the fairtrade option and asks for a cup of capitalist-explotation filter coffee, though perhaps some kind of rebranding might be in order. Freedom Blend? Capital Coffee?

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